Robert H. Lippert, who owned a chain of theaters based in San Francisco, opened the Valley Fair 4 on 14 August 1970. The theater was the first four-screen multiplex in the Salt Lake Valley. An addition opened in 1986, increasing the number of screens to nine. The Valley Fair Movies 9 was the first multiple-screen dollar theater and also boasted stereo sound in all auditorium, a luxury lacking in most first-run theater at the time.
Grand Opening ad for the Hyland Drive-In Theatre, "Salt Lake's newest and finest drive-in theatre. Largest screen in Inter-mountain West." Highland Drive-In Theatre, Salt Lake City, Utah Probably Deseret News, 21 July 1948
Part of an ad for a movie playing at the Hyland Drive-In in 1958. Ticket prices were 90 cents for adults and children under 12 were free. Highland Drive-In Theatre, Salt Lake City, Utah Deseret News, page B1, 30 July 1958
Ad for Dr. Who and the Daleks, Ghidrah, the Three-Headed Monster, Black Sabbath, and Night of the Living Dead at the Highland Drive-In. Highland Drive-In Theatre, Salt Lake City, Utah Salt Lake Tribune, page 6D, 14 February 1969