On 16 February 2012, the Utah Shakespeare Festival announced plans to build a $26.5 million Shakespeare theater on 200 West, between Center Street and College Avenue. The new 900-seat theater will feature amenities missing from the current Adams Memorial Shakespearean Theatre, such as public restrooms and a backstage area. A retractable roof will expand the season and allow for possible year-round usage. The playhouse will allow for additional performances, which will draw an additional 30,000 patrons to Cedar City and increase the economic impact of the Festival by an estimated $8 million annually.
Grand Opening ad for the Hyland Drive-In Theatre, "Salt Lake's newest and finest drive-in theatre. Largest screen in Inter-mountain West." Highland Drive-In Theatre, Salt Lake City, Utah Probably Deseret News, 21 July 1948
Part of an ad for a movie playing at the Hyland Drive-In in 1958. Ticket prices were 90 cents for adults and children under 12 were free. Highland Drive-In Theatre, Salt Lake City, Utah Deseret News, page B1, 30 July 1958
Ad for Dr. Who and the Daleks, Ghidrah, the Three-Headed Monster, Black Sabbath, and Night of the Living Dead at the Highland Drive-In. Highland Drive-In Theatre, Salt Lake City, Utah Salt Lake Tribune, page 6D, 14 February 1969