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University Mall Twin Theatres
575 East University Parkway
G-117
Orem, Utah
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Vogue Theatre
Vernal, Utah

The Vernal Amusement and Improvement Company opened the Vogue Theatre on 29 December 1916, with Mary Pickford starring in Poor Little Peppina.  The Vogue was described as “the most modern moving picture show house in the Basin,” boasting features “right up to the minute.”   The 425-seat theater had a balcony and a 17-instrument Wurlizter Plan Orchestra organ.   The original name intended for the theater was “Princess,” but was changed to the “Vogue” after the management held a contest to find “the most catching name, with the least number of letters.”   The Vogue Theatre closed in 1960 and was remodeled for use as the Vernal Drug Company.

 
 
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University Mall Twin Theatres
Exterior Photos
The attraction board for the University Mall theaters.  Originally the sign was for the twin theater inside the mall, but after that closed it was used for the newer 4-plex behind the mall.  University Mall Twin Theatres, Orem, Utah

The attraction board for the University Mall theaters. Originally the sign was for the twin theater inside the mall, but after that closed it was used for the newer 4-plex behind the mall.
University Mall Twin Theatres, Orem, Utah
Grant Smith, 21 June 2002