Robert H. Lippert, who owned a chain of theaters based in San Francisco, opened the Valley Fair 4 on 14 August 1970. The theater was the first four-screen multiplex in the Salt Lake Valley. An addition opened in 1986, increasing the number of screens to nine. The Valley Fair Movies 9 was the first multiple-screen dollar theater and also boasted stereo sound in all auditorium, a luxury lacking in most first-run theater at the time.
The attraction board for the University Mall theaters. Originally the sign was for the twin theater inside the mall, but after that closed it was used for the newer 4-plex behind the mall. University Mall Twin Theatres, Orem, Utah Grant Smith, 21 June 2002