The Pioneer Memorial Theatre was built as “the modern counterpart of the old Salt Lake Theater,” a tribute to “the thousands who sat enthralled within its walls” and to the “traditions of our Pioneer theatrical heritage.” Although only parts of the exterior bear any resemblance, Pioneer Memorial was to be “pleasantly reminiscent of the Salt Lake Theater in architectural design.” Construction on both building began on the 1st of July, the original in 1861 and the latter in 1960.
"Today is the Gala Opening ad of ABC Intermountain's new Wilshire Theatre. Years ahead in concept & design. Beautiful decor and furnishings from plush carpets to acoustically designed walls. Luxurious, high-backed, foam padded opera chairs with plenty of stretch-out room between rows. The largest screen in the Ogden area, with the latest in projection equipment providing pictures of unequaled sharpness and clarity. Year 'round temperature controlled weather for health and comfort. At the entrance car-loading and unloading with acres of convenient, well-lit free parking." Wilshire Theatre, South Ogden, Utah 22 November 1968
Ad for Bang the Drum Slowly at the ABC Wilshire in 1973. Wilshire Theatre, South Ogden, Utah Ogden Standard Examiner, 6 October 1973