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3540 Jupiter Drive
Salt Lake City, Utah
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SCERA Showhouse
Orem, Utah

In 1989, Richard Cook, president of Buena Vista Pictures, said of the SCERA, "It's our favorite theater . . . it is a spectacular place to see a motion picture.  It gives the kind of presentation that we wish all our films would play in.  It's big, it's clean, it has wonderful sound, great sight-lines.  And they've been so loyal to our company and exhibited our pictures for so many years.''

 
 
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"Opening Tonight!" ad for the Movie, "Salt Lake's newest theatre."

Date: 17 November 1965

Movie
3540 Jupiter Drive
Salt Lake City, Utah
 
Status:
 Demolished 
Total Seats:
180 
Open:
17 November 1965  
Closed:
1979  
Demolished:
Before 1980  
 
Because of the growing audience for art films, Tower Theater Corp. opened The Movie on 17 November 1965. The theater was located in the Olympus Hills Shopping Center at 3900 South and Wasatch Boulevard. The theater had 180 seats and showed art films along with the Tower Theater. The Movie was later replaced by the Olympus Starships twin theater.