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150 West Center Street
Provo, Utah
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Vogue Theatre
Vernal, Utah

The Vernal Amusement and Improvement Company opened the Vogue Theatre on 29 December 1916, with Mary Pickford starring in Poor Little Peppina.  The Vogue was described as “the most modern moving picture show house in the Basin,” boasting features “right up to the minute.”   The 425-seat theater had a balcony and a 17-instrument Wurlizter Plan Orchestra organ.   The original name intended for the theater was “Princess,” but was changed to the “Vogue” after the management held a contest to find “the most catching name, with the least number of letters.”   The Vogue Theatre closed in 1960 and was remodeled for use as the Vernal Drug Company.

 
 
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Strand Theatre
150 West Center Street
Provo, Utah
 
Status:
Unknown 
Open:
Before 1918  
Closed:
1956 or 1961  
 
The Strand Theater opened before 19181 and showed movies from about 1925 to 1961.2


1. Polk's Utah Gazetteer and Business Directory, 1918-1919, 1920-1921, 1922-1923, 1927-1928, 1930-1931
2. "Provo", movie-theatre.org, listing as its sources the Film Weekly Film Journal yearbooks 1920, 1925, 1930, 1935, 1940, 1945, 1950, 1955 and International motion picture almanacs 1961, 1964, 1969, 1975, 1980, 1985, 1990, 1995, 1998, 2000