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165 South Main Street
Monticello, Utah  84535
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Vogue Theatre
Vernal, Utah

The Vernal Amusement and Improvement Company opened the Vogue Theatre on 29 December 1916, with Mary Pickford starring in Poor Little Peppina.  The Vogue was described as “the most modern moving picture show house in the Basin,” boasting features “right up to the minute.”   The 425-seat theater had a balcony and a 17-instrument Wurlizter Plan Orchestra organ.   The original name intended for the theater was “Princess,” but was changed to the “Vogue” after the management held a contest to find “the most catching name, with the least number of letters.”   The Vogue Theatre closed in 1960 and was remodeled for use as the Vernal Drug Company.

 
 
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An advertisement for Jack Holt in <span style='font-style: italic;'>Avalanche</span>, at the L. D. S. Church on Monday night.

San Juan Record, page 4
Date: 29 May 1930

Monticello Ward
165 South Main Street
Monticello, Utah 84535
 
Status:
Alternate Use 
Open:
Mid 1920s  
Closed:
After 1930  
 

By the mid 1920s, a booth with two projectors was built at the back of the LDS chapel. “While one roll of film was running, the projectionist placed the next roll on the other machine.” Chester Black operated the machines, with Donald Evans as assistant.[1]

Evans also helped announce the films. He recalls, “Marvin Dalton announced the title of the show and the name of the actor or actors with a megaphone during the afternoon and evening before it started. Later Marvin gave up the job and I took over. I borrowed a megaphone which came off a broken photograph belonging to the Adams' family. I would pause at every second corner on the outer perimeter of town and call out, 'Show tonight at the church house.'”[1]


1. “The Early Movie Scene: Monticello”, by Donald Evans, Blue Mountain Shadows, Volume 8, Summer 1991, page 35