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Iris Theater
10 North Main Street
Midvale, Utah
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Vogue Theatre
Vernal, Utah

The Vernal Amusement and Improvement Company opened the Vogue Theatre on 29 December 1916, with Mary Pickford starring in Poor Little Peppina.  The Vogue was described as “the most modern moving picture show house in the Basin,” boasting features “right up to the minute.”   The 425-seat theater had a balcony and a 17-instrument Wurlizter Plan Orchestra organ.   The original name intended for the theater was “Princess,” but was changed to the “Vogue” after the management held a contest to find “the most catching name, with the least number of letters.”   The Vogue Theatre closed in 1960 and was remodeled for use as the Vernal Drug Company.

 
 
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Iris Theater
10 North Main Street
Midvale, Utah
 
Status:
Unknown 
Open:
Before 1918  
Closed:
After 1940  
 
The Iris Theater opened before 19181 and showed movies from about 1930 to 1940.1


1. Polk's Utah Gazetteer and Business Directory, 1918-1919, 1920-1921, 1922-1923, 1927-1928, 1930-1931
2. "Excel fle", movietheatre.org, listing as sources the Film Weekly Film Journal yearbook 1920, 1925, 1930, 1935, 1940, 1945, 1950, 1955; and International motion picture almanac, 1961, 1964, 1969, 1975, 1980, 1985, 1990, 1995, 1998, 2000