New Atmospheric Lighting System for Avalon Theatre
Millard County Progress, 7 August 1936, page 1
A new development in lighting effects will soon be incorporated in the Avalon Theatre. The equipment has already been ordered, and will be installed in the near future.
It is a well known scientific fact that color plays an important part in a person's reactions. This was understood by the ancients many centuries ago. As an example, the term “purple raiment” came to be synonymous with royalty and richness; and fortunes were spent through the years in developing new dyes for various hues and colors.
Nature too, has shown us the beauty of color, and its effect upon the person. A beautiful sunset with its blending of tones of color; a sunrise, all induce feelings that cannot be described in words.
Now, science has captures these color schemes of nature and reproduces them at will. The new Rainbo Vari Kilor Lighting System contains all the color combinations known to electricity. These color blends can be changed by merely pressing a switch, and so produce an entirely different effect in the theatre with every change. Thus, in the winter, the color combination will be such to make for a feeling of warmth and cheeriness; in summer, for a feeling of coolness and freshness; and so on to daily combinations if desired – or even to various effect for the different types of pictures that may be shown.
The light itself is diffused through a special type of glass, which produces a soft and subdued tone that permits the audience to watch the picture on the screen with more ease and comfort to the eye.
Mr. McBride has always enjoyed the reputation of giving his patrons the best in entertainment, and is to be congratulated on his foresight in keeping the Avalon Theatre right up to date, and in a class with the finest theatres of this State.
It is a well known scientific fact that color plays an important part in a person's reactions. This was understood by the ancients many centuries ago. As an example, the term “purple raiment” came to be synonymous with royalty and richness; and fortunes were spent through the years in developing new dyes for various hues and colors.
Nature too, has shown us the beauty of color, and its effect upon the person. A beautiful sunset with its blending of tones of color; a sunrise, all induce feelings that cannot be described in words.
Now, science has captures these color schemes of nature and reproduces them at will. The new Rainbo Vari Kilor Lighting System contains all the color combinations known to electricity. These color blends can be changed by merely pressing a switch, and so produce an entirely different effect in the theatre with every change. Thus, in the winter, the color combination will be such to make for a feeling of warmth and cheeriness; in summer, for a feeling of coolness and freshness; and so on to daily combinations if desired – or even to various effect for the different types of pictures that may be shown.
The light itself is diffused through a special type of glass, which produces a soft and subdued tone that permits the audience to watch the picture on the screen with more ease and comfort to the eye.
Mr. McBride has always enjoyed the reputation of giving his patrons the best in entertainment, and is to be congratulated on his foresight in keeping the Avalon Theatre right up to date, and in a class with the finest theatres of this State.