Vogue Theatre
Vernal, Utah
The Vernal Amusement and Improvement Company opened the Vogue Theatre on 29 December 1916, with Mary Pickford starring in Poor Little Peppina. The Vogue was described as “the most modern moving picture show house in the Basin,” boasting features “right up to the minute.” The 425-seat theater had a balcony and a 17-instrument Wurlizter Plan Orchestra organ. The original name intended for the theater was “Princess,” but was changed to the “Vogue” after the management held a contest to find “the most catching name, with the least number of letters.” The Vogue Theatre closed in 1960 and was remodeled for use as the Vernal Drug Company.
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Cool Head Averts Panic
Ogden Standard Examiner, 13 October 1904, page 8
What might have been a disastrous panic was averted at the Bon Ton theatre last night. A lightning bolt is thought to have shorted one of the heavily charged light wires with the result that a fire was started in the moving picture machine gallery. The people began a confused exit when J. Yost , the stage manager, yelled, “For God's sake keep cool. There is no danger. Turn around and see what a little fire it is.” The crowd did so and calm ensued. The audience watched the fire with interest and after it was out left the theatre by the side entrance.
