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Florence Theatre Changes Hands

Box Elder News, 17 November 1910, page 6
With the failure of Max Florence in Salt Lake City, and the departure of B. M. Neal who was manager of the Florence Theatre in this city, that institution was left without a head and was virtually forced upon the market as an investment that could yield a fairly good profit to the right purchaser.  Several parties in the city had “their eye” on the property and there was some lively bidding for it, but W. V. Call won out and is now proprietor of the theatre.

While Mr. Call has not been interviewed with regard to his plans for the future, he will doubtless conduct the theatre along the same lines as it has been conducted heretofore.