Mall Responds to Student Suggestions by Adding New Movie Theater

One of the major factors in University Mall's decision to add a Cinemark theater to its University Mall Village was a BYU study where the number one improvement customers wanted at the mall was a movie theater. Local college and high school students make up one of the mall's main demographic groups and are accountable for about 50 percent of the mall's sales. According to the study, the majority of college students go to movies more than any other leisure activity.