Adams Shakespearean Theatre
Cedar City, Utah
In the early 1960s, business owners worried that the proposed Interstate 15 would divert tourists from Cedar City as they travelled to Zions and Bryce Canyon national parks. Fred C. Adams, a professor at Southern Utah State College, thought a theater festival might encourage passing tourists to exit the new freeway. For its first season in 1962, the Utah Shakespeare Festival used a makeshift outdoor platform as a stage, with the audience seated in folding chairs on the lawn. In 1977, the festival built the Adams Shakespearean Theatre, a replica of the original Globe Theatre.
Menu
Mall Responds to Student Suggestions by Adding New Movie Theater
BYU NewsNet, 22 October 2007
Article Summary:
One of the major factors in University Mall's decision to add a Cinemark theater to its University Mall Village was a BYU study where the number one improvement customers wanted at the mall was a movie theater. Local college and high school students make up one of the mall's main demographic groups and are accountable for about 50 percent of the mall's sales. According to the study, the majority of college students go to movies more than any other leisure activity.
