Vogue Theatre
Vernal, Utah
The Vernal Amusement and Improvement Company opened the Vogue Theatre on 29 December 1916, with Mary Pickford starring in Poor Little Peppina. The Vogue was described as “the most modern moving picture show house in the Basin,” boasting features “right up to the minute.” The 425-seat theater had a balcony and a 17-instrument Wurlizter Plan Orchestra organ. The original name intended for the theater was “Princess,” but was changed to the “Vogue” after the management held a contest to find “the most catching name, with the least number of letters.” The Vogue Theatre closed in 1960 and was remodeled for use as the Vernal Drug Company.
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Vogue Theatre Installs Zeon Marque
Vernal Express, 19 October 1939, page 1
[This article was badly faded. Eli psis (...) replace missing text that was impossible to guess.]
The Vogue Theatre this week end completed the installation of an elaborate Zeon marque or sign which … give the name of the feature film scheduled at the show house. Besides the new sign ex … have been made … the entrance … which has been … which has been … decorated. Add … eats … also been added …
Mrs. R. C. Cooper, Manager has … the showing … Holmstrom's trip … Colorado … was purchased by Fox … the most spectacular river pictures ever shown on the screen.
