Vogue Theatre
Vernal, Utah
The Vernal Amusement and Improvement Company opened the Vogue Theatre on 29 December 1916, with Mary Pickford starring in Poor Little Peppina. The Vogue was described as “the most modern moving picture show house in the Basin,” boasting features “right up to the minute.” The 425-seat theater had a balcony and a 17-instrument Wurlizter Plan Orchestra organ. The original name intended for the theater was “Princess,” but was changed to the “Vogue” after the management held a contest to find “the most catching name, with the least number of letters.” The Vogue Theatre closed in 1960 and was remodeled for use as the Vernal Drug Company.
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$25 to be Given For Name for New Theatre
Vernal Express, 1 November 1945, page 5
Shiner Brothers are offering a prize of $25 for the best name submitted for the new theater, now under construction on South Main.
All entries for the contest must be mailed before November 8th, the closing date of the contest.
Construction is progressing rapidly on a confectionary being built by Shiner Brothers just east of their new theater.
The Shiners announce they expect to open both the theater and confectionary around the middle of December. The confectionary will feature fountain service mainly. The building will be 28 x 100 feet.
