Vogue Theatre
Vernal, Utah
The Vernal Amusement and Improvement Company opened the Vogue Theatre on 29 December 1916, with Mary Pickford starring in Poor Little Peppina. The Vogue was described as “the most modern moving picture show house in the Basin,” boasting features “right up to the minute.” The 425-seat theater had a balcony and a 17-instrument Wurlizter Plan Orchestra organ. The original name intended for the theater was “Princess,” but was changed to the “Vogue” after the management held a contest to find “the most catching name, with the least number of letters.” The Vogue Theatre closed in 1960 and was remodeled for use as the Vernal Drug Company.
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Utah Theater to Open on Thursday
Ogden Standard Examiner, 20 October 1917, page 10
The Utah theater, after having been closed for a period of nearly two months, will open again on next Thursday. It has been completely remodeled and redecorated. New seats have been installed and a large pipe organ is now being placed by experts from the factory.
