Adams Shakespearean Theatre
Cedar City, Utah
In the early 1960s, business owners worried that the proposed Interstate 15 would divert tourists from Cedar City as they travelled to Zions and Bryce Canyon national parks. Fred C. Adams, a professor at Southern Utah State College, thought a theater festival might encourage passing tourists to exit the new freeway. For its first season in 1962, the Utah Shakespeare Festival used a makeshift outdoor platform as a stage, with the audience seated in folding chairs on the lawn. In 1977, the festival built the Adams Shakespearean Theatre, a replica of the original Globe Theatre.
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Utah Theatre Cuts Admission Prices
Ogden Standard Examiner, 29 January 1923, page 6
Lower prices were put in effect at the Utah theatre last night by Manager H. W. Perry, in his announcement of the reduction of the admission price to 10 cents. In making the change in the price of admission to the theatre, Manager Perry said wages have been reduced materially and there had been little reduction in living costs, consequently, he said, the people were entitled to a reduction in the expenses of recreation. There will be no change in the class of pictures which the theatre will present, he said.
