Vogue Theatre
Vernal, Utah
The Vernal Amusement and Improvement Company opened the Vogue Theatre on 29 December 1916, with Mary Pickford starring in Poor Little Peppina. The Vogue was described as “the most modern moving picture show house in the Basin,” boasting features “right up to the minute.” The 425-seat theater had a balcony and a 17-instrument Wurlizter Plan Orchestra organ. The original name intended for the theater was “Princess,” but was changed to the “Vogue” after the management held a contest to find “the most catching name, with the least number of letters.” The Vogue Theatre closed in 1960 and was remodeled for use as the Vernal Drug Company.
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Bought the Princess
Carbon County News, 5 June 1913, page 6
Messrs. E. C. and G. F. Durkee, brothers, from Provo, have purchased the Princess Theater, located in the Short building, and are now in charge of this popular playhouse. Since taking charge, they have spent considerable money improving the place, having put in a reactifier that steadies the light for the pictures and makes them much easier on the eyes. They are showing the high-class trust pictures and show signs of having come to stay.
