In 1989, Richard Cook, president of Buena Vista Pictures, said of the SCERA, "It's our favorite theater . . . it is a spectacular place to see a motion picture. It gives the kind of presentation that we wish all our films would play in. It's big, it's clean, it has wonderful sound, great sight-lines. And they've been so loyal to our company and exhibited our pictures for so many years.''
The Geneva Drive-In was owned by Veigh Cummings and had a capacity of 624 cars. The theater closed about 1966 and was demolished before 1970. The drive-in was located on the southwest corner of 1300 South State Street, across from where the University Mall now stands.