Vogue Theatre
Vernal, Utah
The Vernal Amusement and Improvement Company opened the Vogue Theatre on 29 December 1916, with Mary Pickford starring in Poor Little Peppina. The Vogue was described as “the most modern moving picture show house in the Basin,” boasting features “right up to the minute.” The 425-seat theater had a balcony and a 17-instrument Wurlizter Plan Orchestra organ. The original name intended for the theater was “Princess,” but was changed to the “Vogue” after the management held a contest to find “the most catching name, with the least number of letters.” The Vogue Theatre closed in 1960 and was remodeled for use as the Vernal Drug Company.
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Electrician of the New Theatre Here
Vernal Express, 8 December 1916, page 1
Peter Clark, the electrician who will have charge of the picture projecting machinery at the new theatre arrived Wednesday night. He has traveled extensively and has had a world of experience in the motion picture business. His wife is a graduate of the Boston conservatory of music and will have charge of the Worlitzer combination Pipe Organ and orchestra. The instrument is a wonderful piece of music-making machinery and Mrs. Clark is competent to make it produce the best there is in it. The owners expect to open the theatre about Christmas.
