SCERA Showhouse
Orem, Utah
In 1989, Richard Cook, president of Buena Vista Pictures, said of the SCERA, "It's our favorite theater . . . it is a spectacular place to see a motion picture. It gives the kind of presentation that we wish all our films would play in. It's big, it's clean, it has wonderful sound, great sight-lines. And they've been so loyal to our company and exhibited our pictures for so many years.''
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City and County
Carbon County News, 8 May 1913, page 10
B. B. Wallick, the gentleman who is preparing to open a picture show in the Short block, informs the News that he will open his place Saturday evening of this week, with an excellent program and special music. The place will be known as the "Princess Theatre" and will be first class in every way.