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University Mall Twin Theatres
575 East University Parkway
G-117
Orem, Utah
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Vogue Theatre
Vernal, Utah

The Vernal Amusement and Improvement Company opened the Vogue Theatre on 29 December 1916, with Mary Pickford starring in Poor Little Peppina.  The Vogue was described as “the most modern moving picture show house in the Basin,” boasting features “right up to the minute.”   The 425-seat theater had a balcony and a 17-instrument Wurlizter Plan Orchestra organ.   The original name intended for the theater was “Princess,” but was changed to the “Vogue” after the management held a contest to find “the most catching name, with the least number of letters.”   The Vogue Theatre closed in 1960 and was remodeled for use as the Vernal Drug Company.

 
 
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The attraction board for the University Mall theaters.  Originally the sign was for the twin theater inside the mall, but after that closed it was used for the newer 4-plex behind the mall.

Grant Smith, 21 June 2002

University Mall Twin Theatres
(University Mall I & II)
 
575 East University Parkway
G-117
Orem, Utah
 
Status:
Interior Demolished 
Auditoriums:
Total Seats:
958 
Open:
30 August 1974  
Closed:
About 1990  
 
Plitt Intermountain Theatres Corp. opened the University I and University II cinemas on 30 August 1974.  The theaters were located inside the University Mall and had seating capacities of 568 and 390.1  Cineplex Odeon closed the theater after building a new four-screen theater on the north side of the mall.  Some of the seats from the University I & II Cinemas were used in the Pages Lane Theatre in Centerfield in 1990.2


1. "Chain to Open Orem Theaters", 27 August 1974, Salt Lake Tribune
2. "Will Centerville Theater Be Ready On Time? A 'Dozen' Hopes So", 11 November 1990, Deseret News