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Price Theater
30 East Main Street
Price, Utah
435 637-2740
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Adams Shakespearean Theatre
Cedar City, Utah

In the early 1960s, business owners worried that the proposed Interstate 15 would divert tourists from Cedar City as they travelled to Zions and Bryce Canyon national parks.  Fred C. Adams, a professor at Southern Utah State College, thought a theater festival might encourage passing tourists to exit the new freeway.  For its first season in 1962, the Utah Shakespeare Festival used a makeshift outdoor platform as a stage, with the audience seated in folding chairs on the lawn.  In 1977, the festival built the Adams Shakespearean Theatre, a replica of the original Globe Theatre.

 
 
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The front of the Price Theater.  There are shops on either side of the theater entrance.

Photographer: Grant Smith
Date: 2 July 2005

Price Theater
30 East Main Street
Price, Utah
435 637-2740
http://www.pricetheatre.com/
 
Status:
Open 
Open:
1938  
 
The Price Theater was built in 1938 by Charles E. Huish, who had an independent chain of theaters in Price, Helper, Payson, Spanish Fork, Richfield, and Elko, Nevada.

When the Price Theater opened, movie theaters did not have concession stands.  Barney De Vietti, first manager of the Price Theater, said, "I guess nobody thought of putting in concessions in the theaters. Didn't know what they were missing."

At first moviegoers would stop at the at Greene's and the American Candy Store to buy candy to bring with them to the theater.  Later the theater added a candy machine.

"It proved to be a gold mine," De Vietti said.  "I was always filling that machine.  I remember it would be empty all the time - people going in there and picking up the candy and stuff.  From that I went to two machines and then pretty soon you had your candy counters.  So the concession stand turned out to be a big business."

Source:
"Interview with Barney De Vietti", 25 January 1978, Utah State Historical Society