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Price Theater
30 East Main Street
Price, Utah
435 637-2740
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Vogue Theatre
Vernal, Utah

The Vernal Amusement and Improvement Company opened the Vogue Theatre on 29 December 1916, with Mary Pickford starring in Poor Little Peppina.  The Vogue was described as “the most modern moving picture show house in the Basin,” boasting features “right up to the minute.”   The 425-seat theater had a balcony and a 17-instrument Wurlizter Plan Orchestra organ.   The original name intended for the theater was “Princess,” but was changed to the “Vogue” after the management held a contest to find “the most catching name, with the least number of letters.”   The Vogue Theatre closed in 1960 and was remodeled for use as the Vernal Drug Company.

 
 
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The front of the Price Theater.  There are shops on either side of the theater entrance.

Photographer: Grant Smith
Date: 2 July 2005

Price Theater
30 East Main Street
Price, Utah
435 637-2740
http://www.pricetheatre.com/
 
Status:
Open 
Open:
1938  
 
The Price Theater was built in 1938 by Charles E. Huish, who had an independent chain of theaters in Price, Helper, Payson, Spanish Fork, Richfield, and Elko, Nevada.

When the Price Theater opened, movie theaters did not have concession stands.  Barney De Vietti, first manager of the Price Theater, said, "I guess nobody thought of putting in concessions in the theaters. Didn't know what they were missing."

At first moviegoers would stop at the at Greene's and the American Candy Store to buy candy to bring with them to the theater.  Later the theater added a candy machine.

"It proved to be a gold mine," De Vietti said.  "I was always filling that machine.  I remember it would be empty all the time - people going in there and picking up the candy and stuff.  From that I went to two machines and then pretty soon you had your candy counters.  So the concession stand turned out to be a big business."

Source:
"Interview with Barney De Vietti", 25 January 1978, Utah State Historical Society