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Westates Theatres
Holladay Center Cinema
1945 East Murray-Holladay Road
Holladay, Utah  84117
801 273-0199
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Valley Fair Movies 9
West Valley City, Utah

Robert H. Lippert, who owned a chain of theaters based in San Francisco, opened the Valley Fair 4 on 14 August 1970.   The theater was the first four-screen multiplex in the Salt Lake Valley.   An addition opened in 1986, increasing the number of screens to nine.   The Valley Fair Movies 9 was the first multiple-screen dollar theater and also boasted stereo sound in all auditorium, a luxury lacking in most first-run theater at the time.

 
 
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The front of the theater.  The theater is on the second level of this shopping center.

Photographer: Grant Smith
Date: 11 November 2002

Holladay Center Cinema
1945 East Murray-Holladay Road
Holladay, Utah 84117
801 273-0199
westatestheatre@aol.com
http://www.westatestheatres.com/
 
Status:
Open 
Chain:
Westates Theatres 
Auditoriums:
Total Seats:
1700 
Open:
3 June 1988  
 
Cineplex Odeon opened the Holladay Center Cinemas on  3 June 1988, proclaiming it to be "the return of the elegant theatre."   The six-screen multiplex featured "state-of-the-art wide screened cinemas" with "luxurious plush seating", "elegantly-designed contemporary interiors with marble floors", an original painting by artist Paul Sloggett, same-day advance ticket sales, and real butter on the popcorn.  All auditoriums were equipped for Dolby Stereo and at one was equipped for 70mm presentations.1

After 14 years, the theater closed in March 2001 as part of the Loews Cineplex bankruptcy reorganization.

On 20 April 2001, Westates Theaters re-opened the Holladay Center after spending "several thousand dollars to refurbish several hundred of the seats in the Holladay Center's six auditoriums, install new computer software for ticketing and concessions and spruce up the sound in the auditoriums."  "We think we've got the best theater in the area," said Tony Rudman Jr., vice president and corporate counsel for Westates.  "This is a premium facility, and it's the perfect location. This theater fills a need for the area."2
 

1. Opening day ad, 3 June 1988
2. "Movie house merry-go-round", Deseret News, 20 April 2001