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Cinemark
Sugarhouse Movies 10
2227 South Highland Drive
Salt Lake City, Utah  84106
1-800-FANDANGO 1233
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Vogue Theatre
Vernal, Utah

The Vernal Amusement and Improvement Company opened the Vogue Theatre on 29 December 1916, with Mary Pickford starring in Poor Little Peppina.  The Vogue was described as “the most modern moving picture show house in the Basin,” boasting features “right up to the minute.”   The 425-seat theater had a balcony and a 17-instrument Wurlizter Plan Orchestra organ.   The original name intended for the theater was “Princess,” but was changed to the “Vogue” after the management held a contest to find “the most catching name, with the least number of letters.”   The Vogue Theatre closed in 1960 and was remodeled for use as the Vernal Drug Company.

 
 
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The front facade of the Cinemark Movies 10 dollar theater during the day.

Photographer: Grant Smith
Date: 6 November 2004

Sugarhouse Movies 10
2227 South Highland Drive
Salt Lake City, Utah 84106
1-800-FANDANGO 1233
054@cinemark.com
http://www.cinemark.com
 
Status:
Open 
Chain:
Cinemark 
Auditoriums:
10 
Open:
27 March 1992  
 

The Cinemark Movies 10 opened in the new Sugar House Shopping Center on 27 March 1992.  The 10-screen multiplex features stereo sound in all auditoriums, which range in size from 160 to 298 seats.  The largest theater, #6, was formerly THX-certified.

Cinemark built the Movies 10 as a second-run or "dollar" house, hoping to fill the niche between first-run movies and home video.  "People are going to go see the three or four big movies of the year, the 'Batmans' for example," said Lynn Norton, Cinemark's director of marketing.  "We are trying to get them back in the habit of seeing movies in theaters regularly.  Families are getting priced out. Parents with four or five children have quit going to the movies."[1]

The theater was built inside an existing building, but the only indication of this is the north outside wall on the back side of the theater.  Two auditoriums and the rest rooms were built in an addition on the east side of the building.

By mid-December 2012, all screens at Movies 9 had been upgraded to digital projection.[2]

1. "Dollar Complex Makes Cinemark New Utah Leader in Movie Screens", Salt Lake Tribune, 27 March 1992
2. www.cinemark.com, retrieved 18 December 2012