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Avalon Theater
3605 South State Street
South Salt Lake, Utah
84115
801 266-0258
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SCERA Showhouse
Orem, Utah
In 1989, Richard Cook, president of Buena Vista Pictures, said of the SCERA, "It's our favorite theater . . . it is a spectacular place to see a motion picture. It gives the kind of presentation that we wish all our films would play in. It's big, it's clean, it has wonderful sound, great sight-lines. And they've been so loyal to our company and exhibited our pictures for so many years.''
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| Home » Theaters » Avalon Theater » Main Page |
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Auditorium of the Avalon Theater
Photo by Grant Smith, 16 April 2003
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The Avalon theater opened in 1947 and was originally named the Apollo. The
theater was renamed in 1963 when Art Proctor bought the theater from
Phil Gus, the original owner. Art Proctor says he chose "Avalon"
as the new name for the theater because it only required changing three
letters.
The Avalon has shown mostly second-run or classic films. In March
1993, Vandermeide, a world-famous hypnotist, began a hypnotist and comedy
show. 100 seats were removed from the theater in order to build
a stage in front of the theater's movie screen. This reduced the
seating capacity to 495.
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