Pirates of the Caribbean 3 is on Schedule to Set Box Office Records During Opening Weekend

Megaplex Theatres, Sandy, Utah—The Megaplex Theatres at Jordan Commons, part of the entertainment division of the Larry H. Miller Group, Inc., anticipate another record breaking weekend in attendance and sales to Pirates of the Caribbean: At World's End.

“Over the years we’ve had an energetic and loyal fan base to the Pirates of the Caribbean movies,” said Dick Cornell, Megaplex 17 at Jordan Commons Theatre Manager. “Utah movie fans love and embrace this type of film. They dress up in costume. They cheer and can’t wait for the fun to begin.”

The Megaplex Theatres have received national recognition over the years for the Pirates of the Caribbean films. In 2003 Megaplex 17 at Jordan Commons was ranked number one in the nation for total opening box office sales with the release of the original Pirates of the Caribbean: Curse of the Black Pearl. This same success continued in 2006 as the Megaplex 17 sold a total of 27,975 tickets during opening weekend to Pirates of the Caribbean: Dead Man's Chest making it a national and individual theatre record of total attendance in one weekend.

Part of the success of the Megaplex Theatres is attributed to the latest in Digital Cinema presentation. Movie goers now have an option of seeing the movie in a 35mm film auditorium or a Digital Cinema auditorium. Available at all Megaplex Theatres, Digital Cinema provides guests with the ultimate movie going experience with crisp image quality, including more than 35 trillion different colors and true, uncompressed digital sound.

Another reason for the Megaplex Theatres success is reserved seating. “Nothing is worse then arriving to a movie and not being sure if you’re going to get a good or bad seat or a seat at all,” said Blake Andersen, Megaplex 20 at the District Theatre Manager. “Reserved seating eliminates the need to stand in line for hours and gives the guest time to purchase food and then stroll right into the movie.”

Reserved seating is a more convenient and time saving process. Movie patrons can reserve seats online, at an automated ticket kiosk or at the theatre box office. There is no additional cost and reserved seating can be purchased minutes or weeks before a movie show time. In the theatre auditorium, seats are numbered by row and location that correspond to the reserved seating movie ticket. Movie guests still have an option of traditional theatre auditoriums or reserved seating auditoriums.

Another element of the success of the Megaplex Theatres is due to the private and cooperate theatre buyouts. The Megaplex Theatres have an industry leading events and services department that schedules advanced movie buyouts. The events department also does full catering, birthday parties, private functions, business meetings and more.

“We’ve had a variety of companies buy out entire theatres to this movie,” said Dave Spackmen Megaplex Theatres Event Manager. “The theatre buy outs makes a nice gift to clients and employees and everyone wants to see this big summer block buster films.”

The Pirates of the Caribbean: At World's End will have advanced showings beginning at 8:00pm tonight and continuing through midnight at all theatre locations. Activities include costume contests with professional Jack Sparrow impersonators, photo opportunities, a Harley Davidson motorcycle airbrushed with a Pirates theme and many more events. The public is invited to come down starting around 7:00pm to enjoy the festivities and people dressed up as Pirates. Activities will continue throughout the weekend at all Megaplex Theatres

For movie times and ticket information to Pirates of the Caribbean: At World's End call 801-304-INFO or go online to www.megaplextheatres.com. Additional information can also be found online at the Megaplex Theatre website about Digital Cinema and Reserved Seating.


About Pirates of the Caribbean: At World's End

Pirates of the Caribbean: At World's End follows Will Turner (Orlando Bloom), Elizabeth Swann (Keira Knightley) allied with Captain Barbossa (Geoffrey Rush) in a desperate quest to free Captain Jack Sparrow (Johnny Depp) from his mind-bending trap in Davy Jones' locker – while the terrifying ghost ship, The Flying Dutchman and Davy Jones, under the control of the East India Trading Company, wreaks havoc across the Seven Seas. Navigating through treachery, betrayal and wild waters, they must forge their way to exotic Singapore and confront the cunning Chinese Pirate Sao Feng (Chow Yun-Fat). Now headed beyond the very ends of the earth, each must ultimately choose a side in a final, titanic battle – as not only their lives and fortunes, but the entire future of the freedom-loving Pirate way, hangs in the balance.


About MEGAPLEX Theatres

The MegaPlex Theatres at Jordan Commons, Gateway Thanksgiving Point, and new District location in South Jordan are among the most popular theaters in Utah. Owned by local businessman Larry H. Miller, the theatres represent a large portion of the Salt Lake and Utah County movie industry market and are among the top grossing movie theatres in the nation. In addition, the MegaPlex Theatres feature regular and large format movie screens, the Movies for MOM’s (Movies on Monday), MegaPass – dinner and a movie gift options, conference and auditorium rental and the industry-leading guest services team. MegaPlex Theaters show times and other group information can be found on the web at www.megaplextheatres.com or by calling (801) 304-INFO (4636).