New Ninth South Theatre Opens to Public Tonight
Salt Lake Telegram, 10 January 1928, page 9
With all the refinements of the larger theatres, the newest addition to the picture palaces of Salt Lake, “The Tower,” at Ninth South and Ninth East streets, will open tonight. This $40,000 suburban theatre promises to become one of Salt Lake's finest amusement centers.
In practically every city of any size in the country the suburban theatre is becoming popular. Out of the congested district and yet offering the highest quality of entertainment, these theatres everywhere are meeting with success. The financial supporters of the new Tower are confident that that same popularity will be met with the public of Salt Lake.
The new theatre is a decidedly beautiful place and the equipment is among the finest that money can buy. The projection room is one of the largest in the state and the equipment is the newest type with the latest achievements for the better showing of pictures. A $10,000 organ has been installed, and the stage is large enough to permit the management from time to time to add prologs to the picture program.
For the opening bill Tuesday night Manager Thornberg offers a delightful comedy drama picture, “The Wise Wife,” in addition to an Our Gang comedy and an educational novelty. Milt Thomas will be at the organ. A violin solo is also promised on the opening bill, which is to be for a two-day engagement. The house will change program four times a week.
“The Wise Wife” features Phyllis Haver, Tom Moore, Jacqueline Logan and Joseph Striker in the principal parts. As the wise wife who found it necessary to outflap a flapper in order to retain the waning love of her husband, Miss Haver was thoroughly artistic. Mr. Moore, one of the screen's most admired leading men, acquits himself finely, as also do the remainder of the cast. The picture contains numerous laughs and is well worth while.