At the Square
Films Hook Ride on A 'Trolley'
Salt Lake Tribune, 29 June 1972, page D9
Salt Lake City got in one swoop four new movie houses with opening of the Trolley Square Theaters Wednesday.
The 300-seat theaters are the first of the Trolley Square businesses to open their doors.
Trolley Square, 602 E. 5th South, is a multimillion-dollar project to transform the old Salt Lake City Lines car barns into a major shopping and cultural center.
The theaters have been constructed back to back in leased space by Trolley Theaters Inc.
The company took a 15-year lease on the space and put $368,000 into constructing and equipping the theaters.
The projection equipment is automated. A single operator can handle all four projectors and lighting for the theaters.
Philosophy of the company is to offer families with mixed maturities opportunity to go to the movies at the same time, explained Mr. Rudman, vice president.