SCERA Showhouse
Orem, Utah
In 1989, Richard Cook, president of Buena Vista Pictures, said of the SCERA, "It's our favorite theater . . . it is a spectacular place to see a motion picture. It gives the kind of presentation that we wish all our films would play in. It's big, it's clean, it has wonderful sound, great sight-lines. And they've been so loyal to our company and exhibited our pictures for so many years.''
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Utah Business in brief
Salt Lake Tribune, 26 November 2003
Article Summary:
Cinemark USA Inc. opened its 10th theater in Utah with a new 12-screen theater in American Fork. The
theater features stadium seating, online ticketing and digital sound.
