SCERA Showhouse
Orem, Utah
In 1989, Richard Cook, president of Buena Vista Pictures, said of the SCERA, "It's our favorite theater . . . it is a spectacular place to see a motion picture. It gives the kind of presentation that we wish all our films would play in. It's big, it's clean, it has wonderful sound, great sight-lines. And they've been so loyal to our company and exhibited our pictures for so many years.''
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Film Hot Ticket: Bang for your buck
Herald Journal, 12 March 2015
Article Summary:
Megaplex Theatres:
- top-of-the-line seats, projection systems, and sound technology
- full-service food court
- VIP lounge offering free drinks and popcorn
- drive-up ticketing kiosks
- 13 auditoriums
- 3,000 patrons
- Utah County’s first digital IMAX auditorium
- “quiet rooms” for parents/caregivers tending infants
