New Company Takes Over S. L. Theater

Salt Lake Tribune, 17 October 1952, page 12B
The Tower Theater, 9th South and 9th East, has been leased by the Tower Corporation, L. Howard Marcus, corporation president, announced Thursday.  The new company plans to open its season late this month.

"Our intention is to operate the Tower as a truly 'art theater,'" Mr. Marcus said.  "We plan an entirely new type of theater operation, patterned after the fine entertainment enterprises so successful in metropolitan centers throughout the United States.

"We feel there is a constant demand for high quality artistic films, both imported and domestic, which we will present at the Tower."

The president said that the Tower's pictures will be in keeping with the city's reputation as a western cultural and musical metropolis.

Mr. Marcus, son of the late Louis Marcus, former Salt Lake City mayor and operator of theaters throughout the Intermountain states, is a Stanford University graduate and has been identified with local theaters, advertising industry, the Utah Symphony Orchestra and various civic and philanthropic organizations.