SCERA Showhouse
Orem, Utah
In 1989, Richard Cook, president of Buena Vista Pictures, said of the SCERA, "It's our favorite theater . . . it is a spectacular place to see a motion picture. It gives the kind of presentation that we wish all our films would play in. It's big, it's clean, it has wonderful sound, great sight-lines. And they've been so loyal to our company and exhibited our pictures for so many years.''
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The winners and the losers
Deseret News, 20 December 1997, page A18
Article Summary:
The Alhambra Theater closed temporarily in December 1997 because of a lack of family-quality movies. Owners Jim and Sharee Young are concerned that the selection of wholesome movies is dwindling and that the number of PG-13 and R-rated movies is increasing.