AMC Updates Its Commitment to Social Distancing by Introducing a New “50/50 Policy” at All Its Open U.S. Theatres
(Theater), 16 March 2020
AMC Theatres (NYSE:AMC, "AMC" or the "Company"), the largest theatrical exhibition company in the United States, announced today a new “50/50 Policy,” effective immediately and continuing until April 30, 2020. In so doing, AMC reaffirms its commitment to follow CDC recommendations on social distancing to optimize the health and welfare of its theatre guests and employee teams.
Therefore, in addition to capping ticket availability at 50% of normal seating capacity, AMC will further limit attendance for each and every showtime in all its open U.S. theatres to a maximum of 50 people. The CDC has recommended a limitation on gatherings to a maximum of 50 people, but that is not a legal requirement for businesses in most U.S. jurisdictions. AMC also is complying with all governmental mandates to close certain theatres, restaurants or bars as may be applicable.
AMC CEO and President Adam Aron, “The health of our guests and employee teams comes first for AMC. Therefore, effective immediately, at all our U.S. theaters that are open, we will limit ticket sales per showtime in each of our theatre auditoriums to a maximum of 50% of normal seating capacity AND a maximum of 50 people, whichever is less. With this action AMC continues its commitment to adhere to recommendations of the CDC on social distancing, which is an extremely important concept in these unprecedented times.”
About AMC Entertainment Holdings, Inc.
AMC is the largest movie exhibition company in the United States, the largest in Europe and the largest throughout the world with approximately 1,000 theatres and 11,000 screens across the globe. AMC has propelled innovation in the exhibition industry by: deploying its Signature power-recliner seats; delivering enhanced food and beverage choices; generating greater guest engagement through its loyalty and subscription programs, web site and mobile apps; offering premium large format experiences and playing a wide variety of content including the latest Hollywood releases and independent programming. AMC operates among the most productive theatres in the United States' top markets, having the #1 or #2 market share positions in 21 of the 25 largest metropolitan areas of the United States. AMC is also #1 or #2 in market share in 12 of the 15 countries it serves in North America, Europe and the Middle East. For more information, visit www.amctheatres.com.