Megaplex Theatres at Geneva held grand opening ceremonies on 13 March 2015. The 13-screen complex boasts the first IMAX installation in Utah County, two Dolby Atmos auditoriums, and Quiet Rooms for parents with small children. The theater is the "economic mainstay" of @geneva, "one of the most ambitious projects" in Utah County. The development occupies the former site of Geneva Steel, which was built inland during World War II to reduce the risk of a Japanese air stike.