"The Isis Theater.  Very Best in Motion Pictures. New Program Monday, Wednesday and Friday Evenings.  Admission 10c, Beginning 8:00 p. m." - , Utah
20 July 1911
Isis Theatre

60 W Main Street
Price, Utah 84501

(1911 - 1911)

Sturtevant and Frank Robinson opened the Isis Theatre on 22 April 1911 in the Rogers building, just east of the Price Commercial and Savings bank.  The Isis was the first permanent moving picture show in Price, with films every night of the week.  Admission prices for the opening week were 15 and 25 cents, with a change of program every night and a performance by the Great Lazern company, hypnotists and ventriloquists.  Thereafter, changes of program were on Monday, Wednesday, and Friday, with admission of 10 cents.[1]  After receiving permission from the Price city council, the Isis started Sunday evening performances on 16 July 1911.[2]

The Eastern Utah Advocate said Sturtevant and Robinson “understand the business” and would “run a first-class house.”[1]  The Isis was “a clean resort for ladies and children and is well worthy the support it is receiving.”[3]  The “pictures presented are clean and of the highest class.  Just as good, in fact, in effect as presented at any of the larger houses throughout the country.”[2]

After the Rex Theatre opened on 4 November 1911, the Eastern Utah Realty company began clearing the ground east of the Isis Theatre for a new building which would house the Isis on the first floor.  “The theater people are to have, they say, about the very finest thing in this part of the country when they become established in the new place.”[4][5]

Within a week, Anderson and White, proprietors of the Rex Theatre, purchased the Isis Theatre from Sturtevant and Robinson, and combined both businesses as the Liberty Theatre in the location of the Rex.  The deal included the film service used by the Isis and all its furniture and fixtures, giving the Liberty greater seating capacity and “altogether a better show.”[6][7]

Within the same month, Miller & Green moved to the Rogers Building, running “a pool and billiard parlor, with soft drinks, cigars and a short order lunch counter.”[8]

1. "Moving Picture Show Every Night in Week", Eastern Utah Advocate, 20 April 1911, page 1
2. "[City Council Permits Sunday Performances at Isis]", Eastern Utah Advocate, 20 July 1911, page 5
3. "City and County", Eastern Utah Advocate, 6 July 1911, page 5
4. "News Notes", Eastern Utah Advocate, 9 November 1911, page 5
5. "Price Locals", Carbon County News, 10 November 1911, page 3
6. "Anderson & White Buy the Isis Theater", Eastern Utah Advocate, 16 November 1911, page 1
7. "Price Locals", Carbon County News, 17 November 1911, page 3
8. "Al News Notes", Eastern Utah Advocate, 23 November 1911, page 5