Vogue Theatre
Vernal, Utah
The Vernal Amusement and Improvement Company opened the Vogue Theatre on 29 December 1916, with Mary Pickford starring in Poor Little Peppina. The Vogue was described as “the most modern moving picture show house in the Basin,” boasting features “right up to the minute.” The 425-seat theater had a balcony and a 17-instrument Wurlizter Plan Orchestra organ. The original name intended for the theater was “Princess,” but was changed to the “Vogue” after the management held a contest to find “the most catching name, with the least number of letters.” The Vogue Theatre closed in 1960 and was remodeled for use as the Vernal Drug Company.
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News Notes
Eastern Utah Advocate, 9 November 1911, page 5
The Eastern Utah Realty company has begun work on the north side of the Main street on a one-story brick building, thirty feet frontage by ninety feet in depth, that is to be occupied when completed by the Isis theater. The theater people are to have, they say, about the very finest thing in this part of the country when they become established in the new place.
