Exodus was the last film to play at the Villa Theatre before the installation of Cinerama. "Postively Only 4 More Days! Last Day Definitely July 4th." Deseret News, page A16, 30 June 1961
An advertisement for the Villa Theatre while it was closed for the installation of Cinerama. "Cinerama is coming to the Intermountain West! ... Villa, the Intermountain West's Home of Cinerama Productions." Deseret News, page A12, 7 July 1961
"At Last! It's coming to Salt Lake City! The Villa Theatre in suburban Salt Lake City is being re-equipped at great expense to permit the Villa Theatre to be the only theatre in the Intermountain West that will or can show Cinerama productions." Deseret News, page A13, 14 July 1961
"The only theatre of its kind in the Rocky Mountain West presents the only new wonder in the entertainment world! (Only theater in Utah, Nevada, Wyoming, and Montana that can or will show Cinerama!) Deseret News, page B3, 17 July 1961
"See the wonder of Cinerama presented for the first time in the Rocky Mountain area! Never at a neighborhood or drive-in theatre! Never on TV! Deseret News, page A10, 18 July 1961
"IMPORTANT ANNOUNCEMENT. The World Famed Salt Lake Tabernacle Choir, under the direction of Mr. Richard Condie, will be presented at the Utah Premiere only on Friday, July 21st at 8:30 p.m. presenting our 'National Anthem' (with color guard), 'Battle Hymn of the Republic', 'Come, Come Ye Saints' as originally presented by the Choir in the production of: 'This Is Cinerama.'" Deseret News, page C6, 19 July 1961
Mountain West Premiere Tomorrow at 8:30 P.M.! Premiere Festivities . . . featuring world famed Mormon Tabernacle Choir!
- Lights
- Glamour
- Celebrities
- Bands
- Radio Broadcasts
- Telecasts Deseret News, page B2, 20 July 1961
"Premiere Sold Out! The new wonder of the entertainment world, This is Cinerama. Now that you've seen all the others, come prepared for Your Greatest Screen Experience. Will Never Be Shown in Any Other Theatre in Utah!" Deseret News, page A11, 21 July 1961
The advertisement for This is Cinerama the day after its benefit premiere included a 'Thank You' letter from theater manager Ted Kirkmeyer. Deseret News, page A7, 22 July 1961
"Final 2 Days" ad for This is Cinerama at the Villa Theatre. "Will Never Be Seen in This Area Again. Positively Ends Jan. 14. Starting Thursday, January 18, 'Seven Wonders of the World' in Cinerama." Deseret News, page A11, 12 January 1962