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Cinemascope
The Robe in CinemaScope at the Lyric and Villa Theatre.  "The New Dimensionalal Photographic Marvel You See Without Glasses!"  The graphic "shows how the flat ordinary screen is dwarfed by the newly created curved Miracle Mirror Screen" and "how CinemaScope's superior new Stereophonic Sound enhances the scope of audience participation." - , Utah
The Robe in CinemaScope at the Lyric and Villa Theatre.  "The New Dimensionalal Photographic Marvel You See Without Glasses!"  The graphic "shows how the flat ordinary screen is dwarfed by the newly created curved Miracle Mirror Screen" and "how CinemaScope's superior new Stereophonic Sound enhances the scope of audience participation."
Deseret News, page F9, 1 October 1953
<em>How to Marry a Millionaire</em> "Starting Today!" at the Lyric and Villa.  "You see it without glasses!  CinemaScope brings you the world's most beautiful women in the big-time, grand-time, great-time show of all time...  The amazing Anamorphic Lens Process on the Miracle Mirror Screen with Stereophonic Sound engulfs you in a wonderful love story that takes you from Manhattan penthouses and fashion shows to silver streaked ski slopes and the great outdoors." - , Utah
How to Marry a Millionaire "Starting Today!" at the Lyric and Villa.  "You see it without glasses!  CinemaScope brings you the world's most beautiful women in the big-time, grand-time, great-time show of all time...  The amazing Anamorphic Lens Process on the Miracle Mirror Screen with Stereophonic Sound engulfs you in a wonderful love story that takes you from Manhattan penthouses and fashion shows to silver streaked ski slopes and the great outdoors."
Deseret News, page A16, 24 November 1953
"Only CinemaScope could surround you with the world's most beautiful women in a wonderful and glamorous entertainment with life-like realism!</p> <div> </div> <div>"Only CinemaScope could so completely engulf you in thrilling intimacy - and breathtaking panorama from Manhattan penthouses and fashion shows to silver streaked ski slopes and the great outdoors.</div> <div> </div> <div>"Here is the wonderful love story of three fascinating females who pooled their beauty in the funniest plot agains the opposite sex ever divised!</div> <div> </div> <div>Once again, the amazing Anamorphic Lens Process with Stereophonic Sound, acclaimed in every corner of the globe, reaches new heights of artisty and achievement on the Miracle Mirror Screen."</div> - , Utah
"Only CinemaScope could surround you with the world's most beautiful women in a wonderful and glamorous entertainment with life-like realism!
 
"Only CinemaScope could so completely engulf you in thrilling intimacy - and breathtaking panorama from Manhattan penthouses and fashion shows to silver streaked ski slopes and the great outdoors.
 
"Here is the wonderful love story of three fascinating females who pooled their beauty in the funniest plot agains the opposite sex ever divised!
 
Once again, the amazing Anamorphic Lens Process with Stereophonic Sound, acclaimed in every corner of the globe, reaches new heights of artisty and achievement on the Miracle Mirror Screen."

Deseret News, page A17, 1 December 1953
A widescreen image from <em>The Robe</em>, with its width squeezed by the CinemaScope process to fit within the narrow frame of 35mm film. - , Utah
A widescreen image from The Robe, with its width squeezed by the CinemaScope process to fit within the narrow frame of 35mm film.
Courtesy of The American WideScreen Museum - widescreenmuseum.com
A scene from <em>The Robe</em>, as presented on screen after being restored to its proper width by CinemaScope. - , Utah
A scene from The Robe, as presented on screen after being restored to its proper width by CinemaScope.
Courtesy of The American WideScreen Museum - widescreenmuseum.com
"Villa Closed Tonight for the installation of Cinemascope.  Opening Friday with Walt Disney's 'Swiss Family Robinson.'" - , Utah
"Villa Closed Tonight for the installation of Cinemascope.  Opening Friday with Walt Disney's 'Swiss Family Robinson.'"
Deseret News, page B2, 22 December 1960