Robert H. Lippert, who owned a chain of theaters based in San Francisco, opened the Valley Fair 4 on 14 August 1970. The theater was the first four-screen multiplex in the Salt Lake Valley. An addition opened in 1986, increasing the number of screens to nine. The Valley Fair Movies 9 was the first multiple-screen dollar theater and also boasted stereo sound in all auditorium, a luxury lacking in most first-run theater at the time.
The Willard Opera House occupied the upper floor of Charles Harding's General Store on the east side of Main Street, across from South Center Street. The opera hall, which had a small stage with wing space, was also used for recreation and dances. The Willard Opera House was in use around 1890 and was later destroyed by fire.