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Megaplex Theatres is on Schedule to Set Opening Day Attendance and Sale Records for Harry Potter

Press Release
Megaplex Theatres, 09 July 2007
Megaplex Theatres, Utah—The Megaplex Theatres, part of the entertainment division of the Larry H. Miller Group, Inc., anticipates a strong opening to Harry Potter and the Order of the Phoenix. With over 90,000 pre-sold tickets, the Megaplex Theatres are quickly putting Utah on the movie industry map.

“Traditionally, Los Angeles, Chicago and New York are among the top movie industry markets,” said Cal Gundersen, Megaplex Theatres Film Buyer. “Yet, for certain films including Harry Potter, Utah does extremely well which makes film distributors very excited about the potential of this market.”

The Megaplex Theatres recently received national recognition for attendance and sales to Pirates of the Caribbean: At World's End. According to the EDI Nielsen ratings, the Megaplex 17 at Jordan Commons in Sandy, Utah was ranked #1 in total box office sales out of thousands of theatres in the United States and Canada for opening day. The Megaplex 20 at the District in South Jordan was also ranked #2 in total box office sales for opening day. With the current quantity of pre-sold tickets to Harry Potter and the Order of the Phoenix, the Megaplex Theatres anticipate similar success to what was achieved with Pirates of the Caribbean: At World's End.

Part of the success of the Megaplex Theatres is attributed to the latest in Digital Cinema presentation. Movie goers now have an option of seeing the movie in a 35mm film auditorium or a Digital Cinema auditorium. Available at all Megaplex Theatres, Digital Cinema provides guests with the ultimate movie going experience with crisp image quality, including more than 35 trillion different colors and true, uncompressed digital sound.

Another reason for the Megaplex Theatres success is reserved seating. “Nothing is worse then arriving to a movie and not being sure if you’re going to get a good or bad seat or a seat at all,” said Blake Andersen, Megaplex 20 at the District Theatre Manager. “Reserved seating eliminates the need to stand in line for hours and gives the guest time to purchase food and then stroll right into the movie.”

Reserved seating is a more convenient and a time saving process. Movie patrons can reserve seats online, at an automated ticket kiosk or at the theatre box office. There is no additional cost and reserved seating can be purchased minutes or weeks before a movie show time. In the theatre auditorium, seats are numbered by row and location that correspond to the reserved seating movie ticket. Movie guests still have an option of traditional theatre auditoriums or reserved seating auditoriums.

Another element of the success of the Megaplex Theatres is due to the private and cooperate theatre buyouts. The Megaplex Theatres have an industry leading events and services department that schedules advanced movie buyouts. The events department also does full catering, birthday parties, private functions, business meetings and more.

Harry Potter and the Order of the Phoenix will have advanced showings beginning Tuesday July 10th at Midnight. The movie will be shown in 35mm, Digital Cinema and IMAX 3D. For movie times and ticket information to Harry Potter and the Order of the Phoenix call 801-304-INFO or go online to www.megaplextheatres.com.



About MEGAPLEX Theatres

The Megaplex Theatres at Jordan Commons, Gateway, Thanksgiving Point, the District and new Junction in Ogden are among the most popular theaters in Utah. Owned by local businessman Larry H. Miller, the theatres represent a large portion of the Salt Lake and Utah County movie industry market and are among the top grossing movie theatres in the nation. In addition, the MegaPlex Theatres feature regular and large format movie screens, the Movies for MOM’s (Movies on Monday), MegaPass – dinner and a movie gift options, conference and auditorium rental and the industry-leading guest services team. MegaPlex Theaters show times and other group information can be found on the web at www.megaplextheatres.com or by calling (801) 304-INFO (4636).