To IMAX and beyond. . . .
Large-format films take moviegoers around the world in a big way
Deseret News, 8 September 2000
An IMAX-size venue costs from $3 million for one screen in a multiplex to $20 million for a stand-alone domed palace.
This is what family entertainment has come to — whirlwind, action-dense "motion-picture experiences," commonly known as IMAX films. "IMAX" has become the "Kleenex" brand-name term for a handful of large-format film companies with names such as MegaSystems and I-Werks. They make epics that hurtle above us on six-story-high screens, with stereo sound that whooshes around our bodies like Class IV river rapids.
Zion Canyon Giant Screen Theatre:
- 6 years old
- saw its millionth customer this spring, before the tourist season began
- "Treasure of the Gods" takes Zion National Park visitors "to parts of the canyon that they'd have to take a lot of time to hike into . . . most don't take time to explore the whole park." (Kathy LaFave, manager of the Zion Canyon theater)
Megaplex 17 at Jordan Commons:
- 150,000 patrons have seen films the SuperScreen
- North American Museum of Ancient Life:
- Utah's third large-format venue
- opened in July with "Alaska: Spirit of the Wild"
- 54,621 patrons in first eight weeks
Salt Lake Aquarium Center:
- a large-format screen might be part of the proposed Salt Lake aquarium center
Cinemark at Crossroads Plaza:
- Cinemark planning to build an IMAX-certified screenat Crossroads Plaza
- August or September 2001 opening
- theater was postponed because of the proliferation of multiplexes in the valley
- "We're hoping for an August or September 2001 opening." Construction of the IMAX-certified screen was postponed more than a year because of the proliferation of other multiplexes around the valley. "We wanted to let the dust settle.” (Dave Nielson, Crossroads general manager)