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The little Festival that could

Deseret News, 15 January 1998, page C1

Article Summary:

The Sundance Film Festival began in 1978 as the "Utah/U.S. Film Festival," featuring about 65 movies over seven days in Salt Lake City's Trolley Corners theaters.  In 1979, Utah / U.S. Film Festival was moved to the (now defunct) Elks Theater, with some screenings held in the Salt Lake Arts Center auditorium.  The next festival, in January of 1981, was called the "United States Film and Video Festival" and was held in Park City.  In 1990, the "Sundance" label was adopted
- "Sundance United States Film Festival."  The Sundance Institute took over management of the Festival for the 1985 festival.